Pirelli
2018
WINTER 2018.
TEN SECONDS OF SPEED, WORLDWIDE.
Precise yet passionate. Heritage yet high-speed.
Founded in Milan in 1872, Pirelli is recognised internationally as an icon of technology, style and Italian excellence — exclusive supplier to Formula 1 and leader in original equipment for the world’s leading prestige car manufacturers.
For the 2018 digital campaign, we followed a sequence of iconic vehicles fitted with Pirelli: a ten-second film distributed globally and screened during half-time at Inter’s matches at San Siro. We created the original composition for the film and handled the full audio production.
1872 to today. Still built for speed.
