SPRING 2018.
THE FIRST MUSIC BATTLE IN A CAN.
Pop, rap, soul, trap. Four coaches, four teams.
Future Legend was the music competition launched by Coca-Cola in 2019 to discover new Italian talent – the first-ever “music battle in a can,” narrowing over a thousand candidates down to twelve artists in four teams led by Irama, Emis Killa, Annalisa and Charlie Charles.
Future Legend was a digital project with strong ties to Radio 105 and Mediaset‘s networks, and required audio assets typical of TV and radio broadcasting. We handled the sound identity of the format, producing the sound logo and the theme, and overseeing the sound design of the promotional and editorial material.
