Actimel – Piccolo fuori, forte dentro
2019
WINTER 2019.
A SONG ABOUT BEING SMALL, FOR A VERY STRONG LITTLE BOTTLE.
New formula, smaller bottle, bigger challenges.
Actimel is Danone‘s probiotic yogurt drink, with 20 billion L.casei ferments and vitamins B6 and D to support the immune system. For the 2019 relaunch – new formula, smaller bottle – the campaign was built around the claim “Piccolo fuori, forte dentro” (small on the outside, strong on the inside).
The 3D animated spots follow the bottle tackling impossible challenges, including holding up the Leaning Tower of Pisa. We produced the instrumental cover of “Eri piccola così” by Fred Buscaglione – the Italian classic chosen for its echo of the campaign claim.
