Danacol
2019
A STRAW, AND WHAT IT SAYS ABOUT YOUR ARTERIES.
An everyday object, a serious message.
Danacol is Danone‘s fermented skimmed milk drink with plant sterols, designed to reduce cholesterol.
We composed the original music for the 2019 “Cannuccia” spot, in which director Paolo Genovese draws a parallel between a blocked straw and the risk of cholesterol-clogged arteries.
A small gesture, a serious message.
