Viviven
2023
SPRING 2023.
SWINGING BACK TO 1938, FOR LIGHTER LEGS.
Three stories set to one vintage tune.
Viviven is Italfarmaco‘s dietary supplement for venous circulation.
For the 2023 Spotify audio campaign, creative agency NEWU chose to parody “Ma le gambe ma le gambe!” by Enzo Aita & Trio Lescano (1938): three versions of the same song, each with a vintage swing feel and a different everyday story about the difference light legs can make, sung and performed by singer-songwriter Claudia Buzzetti. We handled the musical arrangement and direction of the campaign.
A 1938 hit, three fresh takes for Spotify.
