Zegna Vellus Aureum
2025
WINTER 2025.
A FIBRE SO FINE, IT’S ALMOST INVISIBLE.
Vellus Aureum, ZEGNA‘s finest wool, born from a 1963 legacy.
In 2025 ZEGNA launches the global Vellus Aureum campaign, dedicated to the brand’s finest wool, a fibre so fine it’s barely visible, born in 1963 when the Founder established the Ermenegildo Zegna Wool Trophy Awards to support woolgrowers in their pursuit of the finest wool in the world.
The campaign features Auro Montanari, a world-renowned watch collector who lives elegantly, finding luxury in life’s quieter moments, in his villa in the north of Italy. We composed and recorded the original soundtrack.
Slow living, set to an original score.
