Doppio Malto, main sponsor of Cagliari Calcio, is the brewpub and restaurant where you can enjoy craft beer, burgers, pizza and great food in a unique, informal setting, with locations across Italy.
With agency Libera, we composed and produced the brand’s sonic signature: a jingle built on the claim “Birra, cucina e felicitaaaah,” where the final syllable of “felicità” turns into a sigh of pleasure after the first sip of craft beer. The jingle makes its debut in the 2026 radio spot.
A claim that turns into a sigh, and then into a jingle.
