Furla – Pose Challenge | TikTok campaign
2021
SPRING 2021.
STRIKE A POSE, CLICK, REPEAT.
1927 heritage, 2021 TikTok challenge.
Furla is the Italian leather goods brand founded in Bologna in 1927.
“Pose Click Furla” was the brand’s 2021 TikTok Branded Hashtag Challenge, built around sharing photos in set poses, with Furla products and accessories, moving to the music. We wrote and produced the original soundtrack for the challenge, sung by Carlotta Masetti.
A century of leather. A new pose for TikTok.
