Tananai – Rave, eclissi
2022
WINTER 2022.
TWO VOICES IN YOUR HEAD FOR THE LAUNCH OF AN ALBUM.
Milano Music Week 2022, in total darkness.
Tananai is one of the most representative artists of the new Italian music scene.
NEWU brought us in for the launch of his debut album “Rave, Eclissi,” conceiving “The Immersive Experience” at Corso Garibaldi in Milan: a darkened room where, wearing wireless headphones, fans listened to a three-dimensional dialogue between Tananai, his angelic self and his devilish self, before previewing album tracks in 3D audio. We handled the full binaural audio production, including recording and sound design.
An album launch, reimagined as a binaural listening experience.
