Zegna Secondskin

WINTER 2024.

A MAGPIE’S MELODY ECHOING A GLOVE REBORN.

To soundtrack the SecondSkin campaign film we chose a piano arrangement of Rossini’s “La Gazza Ladra”, performed by maestro Alberto Cipolla, to embody the Italian spirit of the brand. Rossini, in fact, represents Italian excellence in the world of musical opera – reinterpreted here in an intimate, exclusive arrangement to accompany the birth of an extraordinary material.

Just as in “La Gazza Ladra”, where the theft and exchange of objects become the engine of the story, in SecondSkin we find an exchange between crafts and materials – glove leather taken from its original purpose and reborn, in the ZEGNA Laboratory, as the iconic Triple Stitch™. Both stories are a hymn to tradition and innovation.