Digestivo antonetto
2018
AUTUMN 2018.
A JUKEBOX FOR THE STOMACH.
Vintage yet soothing.
Digestivo Antonetto is an Italian brand born in 1913: from Armando Testa’s posters — now on display at MoMA in New York — to the iconic Carosello spots with Nicola Arigliano, its advertising history is woven into the country’s collective memory. In 2018, it returned to air with a spot built around a vintage jukebox – a metaphor for the stomach – spinning parody versions of “Vamos a la Playa” by Righeira and “Acidità.” Two motifs, one remedy. We handled the music supervision, negotiating the rights and securing parody authorization for both tracks.
A century of stomachs, settled by two songs.
