Università Bocconi
2025
SPRING 2025.
An italian first, written in sound.
Multicultural yet unmistakably Milanese. Institutional yet deeply human.
Bocconi is one of Europe’s leading business schools and the first Italian university to develop a sound identity. We are proud to have developed a sonic identity for Università Bocconi that turns its name into a distinctive melody. The project has given rise to a sound ecosystem designed to highlight the values of multiculturalism, research, and innovation, while strengthening the emotional bond with the community.
Through a sound logo and a series of targeted sonic elements – from the info line to institutional events – we have created a multisensory experience that unites tradition and modernity, reflecting the dynamic spirit of Milan.
The project was awarded at International Sound Awards ISA 2025 – the most authoritative recognition in the field – Sound Branding category.
