/sound branding workshop
Extensive research has shown how sound massively impact the efficacy of any form of branded communication, especially when it comes to strengthen brand identity and consistency.
However, the aspect of sound is too often underrated by companies and agencies when developing and sharing media.
Our workshops were designed to educate marketing and communication professionals at approaching sound as a key-component of any content strategy, with the ultimate aim of creating more powerful and memorable messages
while staying true to each brand’s positioning.
The course is divided in two parts: theory and practice. The former provides a theoretical approach to sound branding, delving into the use of audio in both B2B and B2C communication. The latter is a hands-on session starting with an analysis of selected case study, and followed by the simulation of the sound branding creative process.