how does your brand sound?
KOE is an agency specialized in sound branding. Our mission is to help brands to successfully communicate through sounds. Our vision is to make brands recognizable, with eyes closed. We work with brands, agencies, and production companies.
Works
-
-
Zegna Wintergarden - Music supervision
-
Maserati - Sound branding
-
DeFilo - Sound design
-
Zegna Vellus Aureum - Custom music
-
Ma tu guarda! Brescia da ascoltare - Podcast production
-
Pirelli - Custom music
-
Doppio Malto - Sound branding
-
Zegna Ballon d’Or - Music supervision
-
Milano Cortina - Custom music
-
MSC - Custom music
-
PACO cinematografica - Sound logo
-
Tananai – Rave, eclissi - Sound design
-
Zegna Secondskin - Custom music
-
Ma tu guarda! Stories of Brescia - Podcast production
-
Rigoni di Asiago – Nocciolata - Sound design
-
Krug - Custom music
-
Max & Naoki - Custom music
-
Danacol - Custom music
-
Actimel – Piccolo fuori, forte dentro - Custom music
-
Viviven - Custom music
-
Coca-Cola Future Legend - Sound branding
-
Nickelodeon – Jingle bells - Custom music
-
Furla – Pose Challenge | TikTok campaign - Custom music
-
Coca Cola On Stage Awards - Sound branding
-
Digestivo antonetto - Music supervision
Sound Branding
At the end of the decade, the vision for sonic branding’s future becomes clear:
the ubiquity of digital media and screenless interfaces requires brands to have an overarching strategy for their brand sound and a consistent sound identity across this vast media ecosystem.
We live immersed into sound of all kinds – voices, songs, soundtracks.
These deeply influence our overall behavior, including the perception we build
around brands. As we move into a digital, obiquitous world that is more and more populated by screenless interfaces, sound branding becomes even more paramount for a truly holistic brand identity. That means a recognizible, channel-agnostic brand signature that can live across the full media ecosystem.
This is when Koe comes into play –
we are here to help you strategically develop your own voice.
There is no need to say how important
it is for your brand to have the right look & feel.
But, have you asked yourself:
how does my brand sound like?
Limiting the reach of your brand strategy to images might have worked well in a pre-digital era, but things are moving faster than ever, with consumers expecting from brands cross-channel services that can be experienced through all kind of media – some of which have no visual component entirely.
Sound is everywhere
Workshop
-
We offer corporate training & workshops to pass on the importance and efficacy of sonic branding to marketing and communication professionals, providing them with the tools and framework to successfully employ sounds in their content strategy.
Extensive research has shown how sound massively impacts the efficacy of any form of branded communication, especially when it comes to strengthen brand identity and consistency.
However, the aspect of sound is too often underrated by companies and agencies when developing and sharing media.
-
Our workshops are designed to educate marketing and communication professionals at approaching sound as a key-component of any content strategy, with the ultimate aim of creating more powerful and memorable messages while staying true to each brand’s positioning.
The course is divided in two parts: theory and practice. The former provides a theoretical approach to sound branding, delving into the use of audio in both B2B and B2C communication. The latter is a hands-on session starting with an analysis of selected case study, and followed by the simulation of the sound branding creative process.
